In 2005, aged 23, I opened Onboard, an edgy lifestyle store in Dublin city centre. We focussed on surf, snow and sailing clothing and technical wear. Stocking over 30 international brands it was a new and exiting offering unseen in Dublin before. I worked hands-on with I CRM Interior Fit Outs to design the boutique style surf store. I was responsible for all elements of the business from the store design, branding, buying, management and admin.
